Illustration | Print Design
RaceYa makes awesome, customizable radio-controlled cars. The cars teach science and engineering through play, which parents love, and are super fun and fast, which kids love. RaceYa aims to bring kids together through a digital community, where they can find curated content and new design challenges, share their experiments and customizations, and ultimately design and sell their own accessories and upgrades in the RaceYa marketplace.
RaceYa was named one of the Top Tech Toys for Girls by Good Morning America, and received an honorable mention in Fast Company’s 2017 Innovation by Design Awards.
RaceYa needed someone who could take their car challenges and turn them into a fun, engaging illustrated booklet.
I was also tasked to do all the photo editing, assets creation and page layout for their Kickstarter campaign.
Following the colorful RaceYa's brand style, I created a set of illustrations to support each step of the challenges. After that, I designed the booklet layout in order to be vibrant, eye-catching and easy to follow for children, using very little text and huge drawings. I used different colors matching the different important elements in each step and kept the rest just outlined in grey. This way we keep the pages less busy and the kids can focus on what's important without getting distracted.
I used this animated gif and some images from RaceYa's Instagram as a reference for the illustrations.
“I can’t say enough good things about Marina. She did a fantastic job for me, super quick turnaround and was very good about making the changes I asked for. I also think her understanding of how information can be structured visually to make it more compelling/informative was impressive.”
Abigail Edgecliffe-Johnson - Founder
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