GrupoIFO Branding & Web Design
Grupo IFO is an e-commerce marketing agency based in Alicante (Spain). They offer a wide range of services, from SEO, online marketing and social media to logistics and call center.
Their logo was dated and old-fashioned. Their website had a high cognitive load and the services they offered weren't quite clear. They wanted a whole new look and tone for their brand and a fresh website to go with it.
This branding project was created to improve the brand’s positioning, as well as attract new clients, promote customer loyalty and update the brand design to meet current trends, in order to create a solid brand commensurate with the company’s size and vision. I also redesigned their business cards, brochures, and stationery in general; as well as their corporate website.
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