GrupoIFO Branding & Web Design
Grupo IFO is an e-commerce marketing agency based in Alicante (Spain). They offer a wide range of services, from SEO, online marketing and social media to logistics and call center.
Grupoifo’s logo felt a little outdated and was a due a fresh rebrand. The website had a high cognitive load and the services they offered weren't quite clear. Grupoifo requested that I create a whole new look and tone for their brand and a fresh website to go with it.
This Branding project had numerous key objectives;
- To improve the Brands positioning,
- To attract new clients,
- To promote customer loyalty
- To update the current Branding to coincide with a modern and contemporary design.
In order to create a solid brand commensurate with the company’s size and vision, these objectives had to be ensured. Print collaterals and other assets were also completed, as shown below.
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