Cuphead's Lucky Dice

Illustration | Graphic Design

Cuphead's Lucky Dice

Hypothetical Project

Cuphead is a run and gun indie video game developed and published by StudioMDHR in 2017. Inspired by cartoons of the 1930s, the visuals and audio are painstakingly created with the same techniques of the era, i.e. traditional hand-drawn cel animation, watercolor backgrounds, and original jazz recordings.

CHALLENGE

Creating a branded cereal box as part of a viral marketing campaign, that stands out from their competition (Super Mario Breakfast Cereal)

SOLUTION

I designed vintage a cereal box to match Cuphead's style. I did a little research on old-school packaging, fonts, layouts, etc. and added some worn out effects to blend all the elements together.

Cuphead-cereal-lineart
Cuphead-illustration
Cuphead-Cereal-Box
Cuphead-tshirt
cuphead-Instagram-post

"Sneak peek of the process."

The impact on social media was huge. Over 1000 likes and nearly 70.000 impressions on Twitter. Even StudioMDHR (creators of the game) gave me some feedback

Also

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